I am not an expert at everything. I don't really have to know all the details of your company. But if I want to be a valued member of the team, I basically have to be the second-smartest person in the room on that subject, and on every subject except the one you hired me for… Where I'd hope of course to be first-smartest.

Show me your goals, then show me your problems, your resources and more importantly show me your team. We'll then work on a cross-functional plan. The best future starts from a well oiled working clock.

I've done it for a long, long time - over 20 years, in fact. And because to survive 20 years in the business, I had to stay completely up to the minute.

I've been involved in so many product design projects, editorial plans, marketing campaigns and communication roles that I can help you choose the right path for your next step.

I am an optimization freak, so I prefer to do the job instead talking to much to convince you. I love to help companies to explain their products at best. And sell more. My client list and track record speaks for itself.

And when you hire someone who loves what he does, chances are you'll get better quality than someone who's doing it strictly for "the job" or to to it for a short time and move on to the next gig.

While I love to understand and explain your products, I also analyze your audience and it's language. With my team, we have proven expertise devising marketing, advertising, communication, web and social interaction strategies for both big and small brands in the hi-tech sector, for both B2B and B2C markets.

I make things combining people, languages, images, space, and time.

I am involved in sound engineering since age 14, mostly for pop/rock and jazz music.

I studied mechanical, sofware and robotics engineering — it did help. I experienced the joy of research, the beauty of explaining and designing “stuff,” and learned how to solve problems in clever ways. Because of this, I became more curious about tangential topics, from neuroscience to human interface design and contemporary art, continuously exploring their unexpected and alluring connections.

I have explored  many specializations, gravitating toward entertainment, from the stage floor to the editorial jobs, from the backstage to hi tech industry, working as a consultant, strategist, designer, editor-in-chief, journalist, and sound engineer. Sometimes, I have been lucky to merge some of these roles.

The beauty of designing and explaining “stuff", experiencing how to solve problems in clever ways. Because of this, I became more curious about tangential topics, from neuroscience to human interface design and contemporary art, continuously exploring their unexpected and alluring connections.

RCF Audio (2016 - ongoing) – Marketing Strategy, Copywriting, Journalism, Media + Social Media Planning, Global Communication and Brand Management
DPA Microphones - Marketing & Communication (Italy) Paper and online jounalism (EN/IT)
Backstage (Editorial Director 2006-16) Computer Music Studio (Editor in chief 2005-2015) for Tecnichenuove; Sound&Lite, TecnicheLive, ProSoundEurope, Strumenti Musicali, Installare
Communication - Audio Engineering Society, Avid, Antelope Audio, Yamaha, Labirinti Acustici, Nexo
Teaching - Tontechniker Examinations for State Secretariat for Education, Research and Innovation (CH): Selected Expert; Audio Engineering Society; Accademia del Suono
Live Music Photography: Lady Gaga, Andrea Bocelli, Metallica, Cirque du Soleil and many others)
I also have done radio, theatre, voiceover, and, well, I am also an amateurish singer and musician (guitar, bass, synths, percussions, drums, and many others).

Electroacoustic design @ Labirinti Acustici, custom audio products.

Since 1999 - Freelance Sound Engineer, FOH & Monitor Live engineer, Mix&Recording Eng. Sound system design. More than 300 concerts working in sound engineering from recording studio up to arena-sized live events. Advanced Knowledge of high-end sound systems. Dozens of certified courses (Es. Midas mixing console op; Orban sound processor op; Meyer SIM3 op; etc.).

Università Politecnica delle Marche - Mechatronics, Robotics, and Automation Engineering | Other Studies: Marketing, Business, Journalism, ProAV (>20 courses) Theatre and Voiceover, Mechanics, Robotics, Piano, Guitar and Bass Guitar music courses. Electric engineering with the family business.

Teamwork supporter. Agile methods enthusiast. Optimization freak. Welcoming new challenges.